Amazon product research is a powerful tool for online retailers. Imagine you are gold panning in a river that is rife with potential, but how can you be sure to find a nugget and not just silt. Start with research.

 

Start by diving into an ocean full of data. Amazon’s bestsellers, popular products and new brands will be displayed. How about Jungle Scout, Helium 10, and other tools? You’ll find them to be your best friends. You’ll receive insights more valuable than a rich chocolate cake.

Find products with a high level of demand and low levels of competition. Pick something that is not only shiny but also has low competition. Delve deeper. Reviewers and ratings can give you a good idea of what consumers think. Solid demand could be reflected in a high number of 5-star customer reviews. Many 1-star reviews are you getting? If you get a lot of 1-star reviews, maybe steer clear.

Next, we’ll talk about the detective hat. You should look at the competition. What are your competitors doing well? But more importantly, what are their mistakes? Reviews can reveal many opportunities. What happens when customers complain of slow shipping? This is your chance to offer lightning-fast shipping.

Remember that seasonality plays a big role in this game. A product that’s popular during summer might not be appealing at all in winter. Google Trends gives a peek at product popularity over the course of the year.

Oh, those gadgets, gizmos or apparels you have on Instagram. They may not be popular for long. You should look for products people will use regardless of whether they are trendy or not. The most stable products are essential items such as pet supplies, tech accessories, or kitchen tools.

Now let’s look at pricing. The sweet spot lies between $15 to $50. You want to make your products affordable for the majority, while still maintaining a healthy margin. Avoid products exceeding the $100 mark, unless you plan to target a luxury niche.

Chat with manufacturers or suppliers. Alibaba and other sites can help you find suppliers. But remember: code word: vet. Directly communicate with suppliers until you feel confident in their reliability. The last thing you want is to receive a blow, especially when stakes are very high and your stocks are zero.

The feedback loop is important. Listen to your clients after you launch your product. Treat them as your inner voice. Consistent complaints regarding product design? The instructions may be unclear. Adjust and pivot. You want to continuously improve.

Branding is always a good thing. An investment in eye-catching packaging, and an effective marketing campaign can turn a tepid reception into a fanatical one. Think Apple. Sleek products with sharp branding and loyal customers. Without the power of branding, even great products may fail.

Here’s the gem that is hidden: keyword optimisation. Amazon’s search algorithm loves a great keyword. Your product descriptions should contain relevant keywords that don’t sound like they were written by a robot. BBQ grills could use phrases such “portable BBQ,” a “grill suitable for camping,” or “outdoor cookout.”

Watch the market and trends. What is hot today might be cheap tomorrow. Adaptability, not talent, is a must.

Now, get your hands dirty and dig. Amazon product search requires effort, strategy, as well as a little luck. What are your plans? Your goldmine awaits!